That way, you can neatly create FOMO, desire, and a community. Ask TikTok users to take part in a challenge using your products as props. Beauty brand Estée Lauder on TikTokĬompelling content that works on TikTok includes: Thus, the purchasing audience gets to identify with a brand that everyone knows and loves, even if some people can’t afford it. Nevertheless, many luxury brands like Estée Lauder, Gucci, Dior, Louis Vuitton and BMW produce TikTok campaigns.īecause reaching out to the masses, even those that won’t buy your products, is like activating an engine. Some people won’t buy your products because they are either too expensive or not suitable for them. If people see others like them using a specific product, they’re more likely to try it. That works because organic user-generated content creates:
That’s something unique compared to other advertising media that specifically targets only those potential customers. TikTok UGC works because it targets two categories of people: the audience likely to buy your products and the audience who won’t buy them. How Does User-Generated Content Work on TikTok? Therefore, TikTok users seek connection, engagement, and light fun. These people don’t want to become popular content creators, but they do like to: Show they can do a challenge better than others There are two types of TikTok active users: Therefore, creating TikTok videos is easy, gratifying, and motivating-and so is looking at other people’s clips. That’s why TikTok makes engaging video content creation so intuitive. In this world, TikTok uses the need for people to create beautiful things with little effort and truly understands the power of an easy win. Western culture has ingrained this idea that you have to work hard for the things you want. People today lead stressful, hectic, work-filled lives starting at kindergarten. As a result, they feel intrinsic motivation to create more videos and share their work on social platforms. Each time they make what they consider a perfect video, they feel rewarded-especially if others like that video too. They can play with music, colours, editing tools, and many more. People on TikTok are like kids in arts & crafts class. This short duration leaves you craving for more and thus activates your dopamine-releasing receptors when you do look at more videos. TikTok videos are short and sweet, so they grab your attention and also make you lose track of time. Our extensive research showed two main categories of reasons. Image source Why Is TikTok So Performant With User-Generated Content?įirst, you must understand what user-generated content is, and for that, we encourage you to read our article “ What is UGC?”.Īnd if you're not convinced about the power of user-generated content, our UGC statistics article might change your mind.Īfter learning the basics of UGC, you’ll be able to see why it works on TikTok. TikTok is a popular mobile app with a huge potential for influencer marketing. How can you create user-generated content on TikTok that sells? 8% more than brand-created TikTok videos From the point of view of ad performance, user-generated TikTok videos score:.Studies show TikTok UGC works for the under-30 category, and that’s why many companies are incorporating TikTok in their content creation strategy.
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